Crowning the best brands on Twitter.

Twitter — Best Of Tweets

Campaign

BOT_Hero

The brief

Create a visual identity system for Twitter's “Best of Tweets” seasonal awards campaigns.

Twitter’s Global Business Marketing team reached out to Haus to drive the visual and editorial identity for Best Of Tweets, a seasonal initiative that recognizes the best brands and brand campaigns on Twitter. We worked closely with Twitter to elevate and differentiate the program, while aligning the look, feel and tone with their new vibrant brand refresh—ultimately creating a campaign worthy of Internet Royalty.

Best Of Tweets 2021

Twitter’s Global Business Marketing team reached out to Haus to drive the visual and editorial identity for Best Of Tweets, a seasonal initiative that recognizes the best brands and brand campaigns on Twitter. We worked closely with Twitter to elevate and differentiate the program, while aligning the look, feel and tone with their new vibrant brand refresh—ultimately creating a campaign worthy of Internet Royalty.

Brand Bowl LVI

Twitter’s Global Business Marketing team reached out to Haus to drive the visual and editorial identity for Best Of Tweets, a seasonal initiative that recognizes the best brands and brand campaigns on Twitter. We worked closely with Twitter to elevate and differentiate the program, while aligning the look, feel and tone with their new vibrant brand refresh—ultimately creating a campaign worthy of Internet Royalty.

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Brand Bracket

Twitter’s Global Business Marketing team reached out to Haus to drive the visual and editorial identity for Best Of Tweets, a seasonal initiative that recognizes the best brands and brand campaigns on Twitter. We worked closely with Twitter to elevate and differentiate the program, while aligning the look, feel and tone with their new vibrant brand refresh—ultimately creating a campaign worthy of Internet Royalty.

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Credits

My Role — Creative Director

 

Creative Direction

Art Direction

Identity Design

Content Strategy

Storyboarding

Team Members

 

Joshua Cheng — Designer

Matt Benkert — Designer

Rezo Gamreklidze — Designer

Irene Acosta — Designer

Luiz Henrique — Animator

Adam Hook — Copywriter

Tiff Chen — Producer

Selected work

Best Of Tweets

Best Of Tweets

Campaign Identity
Uber Presents

Uber Presents

Digital Experience
Seize The Awkward

Seize The Awkward

Campaign Website
Twitter Innovators

Twitter Innovators

Campaign Identity