A new way to bring home the bacon.
Hormel — The Black Market
VR-Commerce
The brief
Create the first ever virtual reality e-commerce experience for discovering and buying the finest bacon.
Hormel's Black Label Bacon leads the charge in bacon innovation. So when it came time to raise the bar again, BBDO tasked Haus with developing a virtual reality e-commerce site for discovering and buying their finest bacon.
Digital Disruption
In the first phase of the project we were tasked with presenting Hormel more as a lifestyle fashion brand than a bacon brand (cue the sound of designers high-fiving themselves) with a stylish, editorial website showcasing Hormel’s legacy of “firsts”. To give these case studies the proper prominence we surrounded them with arresting animation, parallax effects and delicious food photography.
4 Virtual Flavorscapes
As the crowning gem of the website for phase II, we created ‘The Black Market’, an immersive VR shopping experience where you can buy bacon with just your eyes. Users could access the VR experience through desktop, or on any modern smartphone equipped with a Google Cardboard. In the experience, a central hub links four unique flavorscapes— worlds inspired by Black Label Bacon flavors. Users could explore the Salty Sea, Cherry Woods, Jalapeno Volcano, and the Vastness of Variety. At the end of each journey was a shoppable pack of bacon that you could actually buy right through the headset!
4 different worlds designed to experience each delicious flavor.
Credits
My Role — Creative Director
Creative Direction
Concept Art
Art Direction
UX / UI Design
Team Members
Steed Griffin — ECD
Gina Hyers — Producer
Guy Joseph — 3D Modeling
Ryan Couse — Web Development
Steve Scavo — Tech Director
Selected work
