These are the stories of our drivers.
Uber — Uber Presents
Digital Experience
The brief
Create a digital theatre to showcase the stories of Uber's riders and drivers.
Uber Presents is a short film series that explores the dreams, ambitions and journeys of Uber drivers and riders. They enlisted Spike Lee to help bring these inspiring stories to life with his series “Da Republic of Brooklyn” which follows Uber-partners in New York City as they chase down their dreams. These films examine in many ways, how Uber has transformed our lives and communities. Uber came to us to create a digital experience to share these stories with the world.
Digital Experience
We partnered with Uber to create a site that will hub all of the documentary-style short films that tells the story of their drivers. We chose the dark interface to display the beautiful portraits and to focus on the content. We built a simple interface, as well as sleek page transitions, to provide an exceptional user experience. We've succeeded by giving Uber the necessary tools to update their content and give Uber drivers a voice.
Credits
My Role — Creative Director
Creative Direction
Art Direction
UX / UI Design
Prototyping
Animation
Video Editing
Team Members — Haus
Claus Wahlers — Web Development
Ryan Couse — Web Development
Steve Scavo — Tech Director
Kiley Story — Producer
Selected work