These are the stories of our drivers.

Uber — Uber Presents

Digital Experience

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The brief

Create a digital theatre to showcase the stories of Uber's riders and drivers.

Uber Presents is a short film series that explores the dreams, ambitions and journeys of Uber drivers and riders. They enlisted Spike Lee to help bring these inspiring stories to life with his series “Da Republic of Brooklyn” which follows Uber-partners in New York City as they chase down their dreams. These films examine in many ways, how Uber has transformed our lives and communities. Uber came to us to create a digital experience to share these stories with the world.

Digital Experience

We partnered with Uber to create a site that will hub all of the documentary-style short films that tells the story of their drivers. We chose the dark interface to display the beautiful portraits and to focus on the content. We built a simple interface, as well as sleek page transitions, to provide an exceptional user experience. We've succeeded by giving Uber the necessary tools to update their content and give Uber drivers a voice.

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Credits

My Role — Creative Director

 

Creative Direction

Art Direction

UX / UI Design

Prototyping

Animation

Video Editing

Team Members — Haus

Claus Wahlers — Web Development

Ryan Couse — Web Development

Steve Scavo — Tech Director

Kiley Story — Producer

Selected work

Best Of Tweets

Best Of Tweets

Campaign Identity
Uber Presents

Uber Presents

Digital Experience
Seize The Awkward

Seize The Awkward

Campaign Website
Twitter Innovators

Twitter Innovators

Campaign Identity