Freedom to haul the way you want.
Uber — Uber Freight
Digital Product
The brief
Create a marketing website detailing Uber Freights key product benefits along with driving sign ups and providing support information.
Uber Freight allows carriers and suppliers to maximize their routes with efficiency, speed and transparency. Using Uber’s algorithms, we created a highly informative site that allows users to intuitively optimize freight operations.
Digital Design System
Haus worked directly with the Uber Freight team for the comprehensive overhaul of their web presence. With multiple design phases (both pre and post Uber's larger brand refresh in 2018) Haus was able to deploy iterative pushes to the site with periodic performance and cosmetic updates. The tight collaboration with Uber Freight's engineering team allowed us to create a site that is streamlined, elegant and offers customers access to critical product important information as well as sign up to become a carrier or shipper.
Credits
My Role — Creative Director
Creative Direction
Content Strategy
Art Direction
Prototyping
Team Members
Arturo Wibawa — UX / UI Design
Chris Johnson — Web Development
Ryan Couse — Web Development
Steve Scavo — Tech Director
Kiley Story — Producer
Selected work
