Celebrating agencies that lit up the timeline.

Twitter — Twitter Innovators

Campaign

Create a visual identity and digital campaign to gather submissions for Twitters agency awards program.

Twitter Innovators is an awards recognition program celebrating and highlighting the most standout work by media agencies on Twitter. This year’s program — set to kick off with entries opening at Cannes Lion ‘22 — needed a impactful visual identity and revamped webpage to generate intrigue, inform audiences and capture entries.

Visual Identity System

Keeping in mind the celebratory and forward-looking nature of the program, Haus worked closely with Twitter’s agency marketing team and studio strategists to develop a flexible visual language that expresses the excitement and prestige of the event. We then adapted the system to a teaser video, email, social, and a webpage to inform, excite contestants and capture submissions. We also created a style guide and toolkit for Twitter partners to easily lift for other campaign needs.

4 different worlds designed to experience each delicious flavor.